Category Archives: Bridge Offshoring


Lisette Sutherland, author of Collaboration Superpowers, did an interview with Hugo Messer. In the interview, Lisette and Hugo discuss Hugo’s experience setting up Bridge, starting offices in India and Ukraine, the books he’s published and what does and does not work …

Hugo Messer 3 December 2014

The past decade, more work is done remotely than every before, all fueled by technology and globalization. Companies facilitate working from home, outsource more and move work offshore. I think it fits us humans. Before the industrial revolution, there were no offices. People worked from home. Our ancestors were chasing deer in the forest and would probably think we’re crazy sitting inside a cubicle all day long. Working from home gives more freedom, time with your family and less distractions.

Hugo Messer 11 November 2014

When people across cultures collaborate, there’s always an influence of culture on the communication. When they’re working distributed across the globe, there are other factors that can influence communication. What I always find striking is that people assume there are ‘more’ or ‘less’ cultural differences between one country or another. I always wonder whether it’s true and whether it matters.

Hugo Messer 9 September 2014

I just read a very interesting blog post on managing Indian teams, written by Dutch culture trainer Frank Garten. His article starts with a phrase that I indeed have heard many times:

“People from India always deliver late, and when a project is delayed, they will never tell you but rather say everything is fine”.

Hugo Messer 4 September 2014

We recently launched our new eBook about offshoring and nearshoring : How to Overcome Cultural differences when Managing Offshore or Nearshore teams

In the world of offshoring and global collaboration, there is no topic that is more widely discussed that cultural differences. Or maybe there is one: communication. People with experience in managing remote teams often cite communication as their biggest challenge. But what is communication? And if communication is the problem, where do we start the solution? In most cases, one of the best starting point is ‘culture’ (the others being people and process, which we describe in our other books).

Hugo Messer 3 September 2014